NOTES FROM ®
Case studies in brand, type, packaging, and the work that makes people remember.
9 / 9
★ FeaturedBRANDING3 MINMost conglomerates build brands accidentally. PepsiCo builds them by design.
One masterbrand. A dozen personalities. Still unmistakably one family.
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★ FeaturedPACKAGING3 MINA consumer makes their shelf decision in under two seconds. Most brands are designed for a ten-second conversation.
Nobody reads your packaging first. They scan it.
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MARKETING5 MINFIFA silenced Levi's. Levi's let the internet do the talking.
How a compliance rule turned into the year’s smartest noncampaign.
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MARKETING3 MINEvery December, Spotify turns its entire brand upside down. And nobody complains. They share it.
The best brand campaign of the year isn’t a campaign. It’s a data export with good typography.
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IDENTITY3 MINSchweppes is 243 years old. It just got a redesign. And it looks better than ever.
Sometimes the boldest move in branding is refusing to look new.
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BRANDING3 MINOpen any D2C Indian brand’s Instagram. Can you tell them apart?
There’s a word for what’s happening: “blanding.” It’s a business problem wearing a design costume.
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IDENTITY3 MINOne logo decision erased nearly $100 million in market value. In 72 hours.
Not every dated asset is a design problem. Some are the whole reason people trust you.
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STRATEGY3 MINEvery major rebrand you’ve ever seen started with a business decision. Not a design brief.
The logo is always the last thing to change. It’s just the first thing you notice.
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PACKAGING3 MINA decade of minimalism left brands looking expensive but feeling empty.
Maximalism isn’t a trend reversal. It’s the market correcting a decade-long copy-paste job.
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HAVE APROJECT IN MIND?LET’S TALK.
Tell us what you’re building and we’ll tell you, straight, what it could become. No pressure, just a real conversation about your brand.