Clunk
Studio manifesto

WHY WE
GET UP IN THE MORNING.

Clunk® mission

Build brands that won’t blend in.

We make identities that are easier to remember than to ignore. No safe pastels. No category clichés. Recognition is the strategy.

Clunk® vision

India’s most-respected brand studio.

By 2030, the studio that founders text first when they finally decide to stop looking like everyone else.

Clunk® values

Senior hands. Straight talk.

You work with the people doing the work. No account-manager telephone game. If we say it, we mean it. If we ship it, we stand by it.

Note from the founder

BUILT BY
VASU VERMA.

Vasu Verma

Founder · Creative director

“I started Clunk because the best work I saw at agencies got edited down into the work I saw on shelf. We don’t do that.”

Twelve years in the industry, the last seven on my own. I’ve seen what gets killed in committee meetings and what makes it to launch unscathed. Clunk is the studio I wished existed when I was a designer with an opinion and a deck that said “considered” fourteen times.

We’re small on purpose. Five people, max, on any project. The founder is in the room. Decisions get made in the room. The work that comes out of the room is the work we said we’d do.

If you’re building a brand that needs to be braver than the category — talk to us.

The team

SENIOR HANDS ON EVERY PROJECT.

Clunk is a tight Delhi-based team that crafts standout logos, packaging, and brand identities. You work directly with the people doing the work — no account-manager telephone game in between.

47+ brands · 8 years · Delhi → working worldwide.

  • Sushant Bhandi

    Founder · Creative director

    Twelve years inside the work — concept to manufacturing.

  • Aditi Sen

    Strategy lead

    Positioning, narrative, the calls a logo can't make.

  • Kabir Mehta

    Senior designer

    Type-first identities, packaging, and the long form.

  • Riya Vora

    Designer

    Editorial systems, motion, and a sharp eye for grids.

  • Arnav Khanna

    Production

    Spec sheets, print partners, and shipping on time.

Work with us

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