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Passion project2026Packaging
Chatak Aam Papad
We reimagined a classic aam papad brand by blending nostalgia with modern design. The packaging captures the memories of childhood summers and local candy shops while creating a bold, contemporary identity that stands out on the shelf.
WHAT IF CHATAK LAUNCHED AAM PAPAD STICKS FOR A NEW GENERATION?
Aam papad is more than just a snack—it's a childhood memory. We designed the packaging to celebrate those moments of pocket money purchases, school lunch breaks, and carefree summers, creating a design that feels both emotionally familiar and visually contemporary.
The design captures the joy of aam papad through real mango cues, stick visuals, and a cheerful snackable format. It feels perfect for kids, school breaks, park moments, and anyone who loves that sweet, tangy mango flavor.
"Some memories never fade, they simply find a new package"
