Jain Shikanji Masala

WHAT IF JAIN SHIKANJI MASALA INTRODUCED A NEW PACKAGING?

Jain Shikanji Masala’s earlier packaging communicated the product, but the design felt visually crowded and lacked a strong, refreshing appeal. It did not fully capture the bright, summery, and instantly thirst quenching feeling of a classic shikanji drink.

We reimagined Jain Shikanji Masala with a bolder and more vibrant identity using a bright pink and yellow palette, clearer hierarchy, and stronger lemon led cues. The redesign feels more energetic, more memorable, and more instantly recognizable while better expressing the product’s refreshing and nostalgic summer appeal.