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Passion project2026Packaging
JIMMY'S COCKTAILS
WHAT IF JIMMY’S A LOT LIKE BEER WAS DESIGNED TO STAND OUT?
We set out to give Jimmy’s A Lot Like Beer a bold and instantly recognizable identity that captures refreshment, fun, and attitude in one glance. The vibrant orange and blue palette, oversized branding, and illustration led packaging make the box feel energetic, youthful, and impossible to ignore.
The task was to design a three bottle combo pack that feels like more than just packaging. By turning the carton into a visual experience with expressive characters, clear hierarchy, and playful storytelling, we made the product feel more engaging, more memorable, and more exciting for Jimmy’s audience.
“Because packaging isn’t just meant to carry the product, but also the personality of the brand.”
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