YourG
A wellness beverage brand born in the Himalayas
CRAFTING A MODERN HIMALAYAN LIFESTYLE IDENTITY FOR YOURG
YourG had strong Himalayan products, but its existing packaging lacked recognition and was often perceived as medicinal rather than modern and lifestyle driven. Our approach was to transform the brand into something fresh, energetic, and visually distinctive while preserving its connection to regional ingredients and wellness.
For Buransh Juice, we created a half-transparent, half-black label that allows the vibrant red drink to become part of the packaging itself, supported by bold mountain illustrations, patterns, and refined typography. For Himalayan Hydration, we introduced an aquatic blue visual system, flavour-led colours, handcrafted botanical illustrations, and minimal typography to create a fresh, premium, and highly recognizable electrolyte range.
“Rooted in the Himalayas and reimagined for modern lifestyles.”
HAVE APROJECT IN MIND?LET’S TALK.
Tell us what you’re building and we’ll tell you, straight, what it could become. No pressure, just a real conversation about your brand.