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Case studyBrand Identity
Lisious Kulfi
A nostalgic packaging system designed to stay consistent across every flavour.
CRAFTING A NOSTALGIC IDENTITY FOR LICIOUS KULFI
Licious is an affordable kulfi brand designed for Tier 2 and Tier 3 cities, with a strong focus on South Indian markets. The identity needed to feel familiar, joyful, and easy to recognise.
We created a scalable packaging system with a consistent white brand area, bold flavour colours, traditional ornamental details, and tempting kulfi imagery. The result feels nostalgic yet modern, while allowing new flavours to be added easily.
“Blending traditional visual language with a modern system built for clarity, consistency, and growth.”
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