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Case study2025Brand Identity
Ektaraa
Minimal jewellery, shaped by warmth.
CRAFTING A WARM LUXURY IDENTITY FOR ÉKTARAA
Éktaraa is a Paris based jewellery brand founded by an Indian entrepreneur, offering minimal pieces made for everyday comfort. Instead of using familiar luxury mascots like tigers or leopards, we chose the elephant to represent warmth, wisdom, and quiet strength.
The stylised “é” subtly reflects the elephant, while its flowing stroke references the ektara string and a delicate jewellery chain. Deep emerald green, refined typography, tactile packaging, and Parisian art direction position the brand as premium, modern, and approachable.
“Quiet luxury, shaped by warmth and designed for every day.”
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