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Mr Makhana Bhel Puri

What If Mr Makhana's Bhel Puri Was Reimagined?

Mr Makhana Bhel Puri — a passion project by Clunk

What If Mr Makhana's Bhel Puri Was Reimagined?

Mr. Makhana's Bhel Puri packaging felt cluttered and lacked a distinctive identity, making it blend into a crowded snack aisle. While it communicated the product, it didn't capture the fun, vibrant spirit of India's favorite street snack or create a memorable shelf presence.

We reimagined Mr. Makhana with a bold, playful identity inspired by Indian street food culture. A vibrant pink and yellow palette, expressive typography, and a cleaner visual hierarchy give the brand stronger shelf impact while positioning it as a modern, youthful, and instantly recognizable snacking experience.

"Great packaging doesn't just sell a snack. It creates a craving before the first bite."
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