Amul fresh cream

WHAT IF AMUL FRESH CREAM WAS REIMAGINED?

Amul Fresh Cream’s earlier packaging communicated the product, but the design felt plain and lacked a strong premium appeal. It did not fully capture the rich, fresh, and versatile feeling of a cream that adds indulgence to everyday dishes and desserts.

We reimagined Amul Fresh Cream with a cleaner and more appetizing identity using a brighter blue and white palette, stronger hierarchy, and richer serving cues. The redesign feels fresher, more modern, and more instantly recognizable while better expressing the product’s creamy, everyday kitchen appeal.