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Bikaji Tea
What if Bikaji launched a tea box?
WHAT IF BIKAJI STARTED A TEA BOX?
What if Bikaji imagines the brand entering everyday tea moments with a product that feels warm and rooted in Indian chai culture? The idea behind 'Kadak Chai' was to make a bright yellow pack, bold Bikaji branding, ginger cue, and cutting chai visuals to make it instantly feel strong, comforting, and a premium touch.
We tried to capture the emotion of adrak wali chai through steam, warm colors, and simple storytelling. It feels made for morning routines, rainy evenings, office breaks, and every moment where a kadak cup of chai feels like comfort in a glass.
“Because a kadak cup of chai is not just a drink, it is the warmth that brings every moment together.”
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