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Chilli Oil

What If Chilly Oil Was Designed To Stand Out?

Chilli Oil — a passion project by Clunk

What If Chilly Oil Was Designed To Stand Out?

We tried to give Chilly Oil a bold and fiery identity that instantly communicates heat, flavor, and attitude. The clear jar highlights the rich red oil inside, while the playful typography and chilly visuals make the product feel exciting and easy to recognize.

The task was to expand the range to four variants: Classic, Garlic, Ghost Pepper, and Smoked. Each has its own spice level and color cue. This makes the product feel more collectible, more flavorful, and more exciting for people who enjoy different levels of heat.

"Because design isn't just printed on the packaging, but also in the minds of the consumers"
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