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Case study2025Brand Identity
The Fizz Company
A premium beverage brand positioned as part of modern lifestyle culture.
CRAFTING A PREMIUM SOCIAL INDENTITY FOR THE FIZZ COMPANY
The Fizz Company positions itself as integral to contemporary lifestyle culture, emphasising refreshment, style, and social appeal for celebrations and premium venues.
Building a beverage identity in a competitive premium segment meant conveying freshness and sophistication while engaging both casual and design-conscious drinkers across packaging, events, and merchandise. We created an illustration-led packaging system filled with expressive characters, bold colors, fruits, cocktails, and energetic compositions
“Designed to be opened, dropped, fizzed, and remembered.”
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