Bantaaz
Old Delhi’s iconic refreshment, reimagined for a new generation.
CRAFTING A MODERN OLD DELHI IDENTITY FOR BANTAAZ
Bantaaz had a familiar product, but the brand felt too generic and local to grow into a strong lifestyle identity. The challenge was to preserve the nostalgia and cultural energy of Old Delhi while making the brand feel more modern, expressive, and relevant to a younger audience.
We created a vibrant illustration-led packaging system inspired by Old Delhi streets, fruit vendors, colours, and everyday summer memories. The name combines “बन” in Hindi with “TAZZ” in English, bringing together Indian familiarity and a fresh Gen Z attitude. The final identity is distinctive, scalable, and recognisable across every flavour and brand touchpoint.
“Rooted in Old Delhi, made refreshing for a new generation.”
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