Amul Kool

WHAT IF AMUL KOOL WAS REIMAGINED?

The earlier packaging of Amul Kool communicated the drink, but it felt dated and lacked strong flavor appeal. The design didn’t fully capture the chilled, fun, and indulgent feeling of a flavored milk brand.

We reimagined Amul Kool with a cleaner, more vibrant identity built around bold Amul blue, stronger typography, and clear flavor led visuals. The redesign expands the range into Kesar, Elaichi, Rose, and Badam, making each bottle feel fresher, more premium, and instantly recognizable on the shelf.