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Case study2025Brand Identity

Geulis

A premium personal care brand blending quiet luxury with everyday rituals.

Geulis, brand work by Clunk

CRAFTING A PREMIUM IDENTITY FOR GEULIS

Geulis had strong products, but its packaging lacked recognition and did not reflect their quality. The identity felt outdated and struggled to stand out in the market.

We redesigned the brand with amber bottles, gold detailing, black accents, refined typography, premium boxes, and warm product photography. The result is a cleaner, consistent, and confidently premium identity.

“Sometimes, less is more. When every detail is refined with purpose, simplicity becomes the strongest expression of luxury.”
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