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Case study · N°102025IdentityMusic
Ektara.
A label spotlighting Indian folk + indie musicians. We built an identity rooted in classical typography and a hand-drawn ektara mark — instrument-as-mascot, no clichés.
N°10A label spotlighting Indian folk + indie musicians. We built an identity rooted in classical typography and a hand-drawn ektara mark — instrument-as-mascot, no clichés.
A label that looks like a record collection — collectible and considered.
We finally feel like a label, not a SoundCloud account. Artists actually ask to be on our roster now.
